Reebok was one of a few brands manufacturing similar products at the time, but the Pump was without a doubt the most successful - until it wasn't.ĭespite the Pump gracefully falling out of favor by the mid- to late-'90s, sneakerheads and nostalgia lovers continue to fawn over the highly coveted original Reebok Pumps, with their limited-edition releases and colorways. The Pump utilized a high-tech air bladder system to provide an at-the-time unparalleled amount of support for feet and ankles. Designer Paul Litchfield masterminded an inflatable chamber for added.
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Thanks to various celebrity endorsements and buoyed by the "Pump Up, Air Out" campaign, the Pump became noteworthy among professional athletes and sports fans, eventually working its way into pop culture - not to mention every aspiring athlete's closet. The Reebok Pump served with greatness and performance being a sneaker unseen before. On its way to becoming a veritable game-changer, the Pump - introduced at the tail-end of the 1980s - featured technologies that many brands, including arch-rival Nike, had been tiptoeing around for years. The clean leather base paired with mesh side panels and. But few innovations have caused a stir quite like the Reebok Pump. The Reebok Pump Omni Zone II Tricolor is an exciting addition to the classic B-ball sneaker list.
Reebok's successful marketing and innovation ranked it as the number three brand. When it comes to cutting-edge athletic footwear, Reebok and its competitors - Nike being the most prominent among them - have been at the forefront of industry-shaking innovations that literally change the way people wear (and buy) sneakers. In the late 19805, the Reebok Pump line was introduced and the company.
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